Tax season has a way of arousing intense fear in New Yorkers. Visions of astronomical payments, confusing paperwork and skimpy refunds cause city-goers to put off the inevitable until the very last minute. Our task was to educate residents about NYC Free Tax Prep, a completely free service that helps New Yorkers prepare and file their returns with experienced tax pros.

client:  NYC Department of Consumer Affairs      My Role:  Branding and Art Direction

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