I Build Brand Worlds

From visual identities to brand activations and live events, my work takes ideas from concept to something people can see, feel and experience.

I partner with agencies, studios and brands to build identities, campaigns and experiences from the first spark through execution. A lot of my work starts with the visual idea, developing concepts, establishing the look and feel and building the system around it.

Whether that means building an identity from the ground up, extending an existing brand into a physical space or leading the visual direction for an activation, I make sure the thinking carries across every touchpoint.

With 15+ years in the industry, my work spans entertainment, culture, tech, education and social impact.

Core Capabilities

Brand Identity + Systems
Building visual identities and systems that give brands a distinct and consistent language, from typography and photography to iconography, guidelines and applications.

Experiential + Brand Activations
Bringing brands into physical spaces through visual direction and 2D design for activations, live events and branded environments.

Art Direction + Campaigns
Developing concepts, establishing the look and feel and creating the visual direction that carries an idea across campaigns and content.


Let’s Work Together

I freelance with agencies, studios and brands across identity, campaigns and experiential. If you have an idea that needs a visual world built around it, let’s bring it to life.

AmyWilliamsAD@gmail.com
Based in Philly, working with teams worldwide. 


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