GetSetUp is a learning platform that teaches adults ages 55+ how to navigate the digital world. I worked with the West team to create an identity that embodied GetSetUp’s mission to help this community learn new skills, connect and unlock new life experiences. 

The mark is symbolic of growth, advancement, and community. It was created with motion in mind, transforming to highlight different types of learning and the doors that this new knowledge opens.

My Role: Branding design

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