Project overview
HIV continues to be a serious health issue that disproportionately affects Latino communities in NYC. Many sexually active Latinos are unaware of the benefits of using pre-exposure prophylaxis (PrEP) a daily pill that greatly reduces the risk of HIV infection. The challenge was to create a sex-positive, culturally responsive social marketing campaign encouraging Latinos to consider taking PrEP as part of their sexual health plan. Photography by Adrian Buckmaster
Client NYC Department of Health
My Role Creative direction, directed photoshoots, assisted with casting talent, scouted locations and designed sets
¡Listos! is the first-ever campaign promoting HIV prevention medication to Latinos.
The sex-positive campaign was developed and largely released in Spanish.
The sex-positive campaign was developed and largely released in Spanish.
