Meta made its debut at IAB NewFronts to showcase its expanding video ecosystem across Facebook and Instagram while celebrating its creator community. The experience introduced the Storytelling Goes Here campaign through content-driven environments.
I led the design across the experience, spanning creator vignettes, an interactive step-and-repeat, presentation design, and event-wide signage, ensuring the campaign translated clearly across space, content, and audience touchpoints.
Hosted by Emmy Award–winning actress Keke Palmer, the event featured creators Samah Dada, Dominique Springs, and Spencer Ludwig. Each vignette visually told the creators’ individual stories, while the step-and-repeat incorporated animated screens and motion-activated RGB shadow effects to support a camera-ready environment.
Credits:
Agency: MKG
Creative Director: Will Brockmeyer
3D Designer: Susannah Hyde
Agency: MKG
Creative Director: Will Brockmeyer
3D Designer: Susannah Hyde
