Meta made its first appearance at IAB Newfronts (the world's largest digital content marketplace) in 2022 to showcase its growing video opportunities across platforms like Facebook and Instagram while also spotlighting its vibrant creator community. I worked with the MKG team and 3D designer Susannah Hyde to bring Meta's 'Storytelling goes here' campaign to life and design the creator vignettes, interactive step & repeat, presentation design and event signage.
Emmy award-winning actress Keke Palmer hosted the event featuring three inspiring creators who built their brands using Meta platforms: Samah Dada, Dominique Springs, and Spencer Ludwig. Vignettes for each creator were created to tell their story that leaned into Meta's 'Storytelling goes here" campaign.
The step and repeat incorporated animated screens and digital RGB shadows activated by motion.