project OVERVIEW
Meta made its first appearance at IAB Newfronts (the world's largest digital content marketplace) this year to showcase its growing video opportunities across platforms like Facebook and Instagram while also spotlighting its vibrant creator community. I worked with the MKG team and 3D designer Susannah Hyde to bring Meta's 'Storytelling goes here' campaign to life and design the creator vignettes, interactive step & repeat, presentation design and event signage.
client Meta, IAB Newfronts, May 2022, Fotografiska NYC My Role Lead design
Emmy award-winning actress Keke Palmer hosted the event featuring three inspiring creators who built their brands using Meta platforms: Samah Dada, Dominique Springs, and Spencer Ludwig. We created vignettes for each creator to tell their story that leaned into Meta's 'Storytelling goes here" campaign.
Interactive Step and Repeat
The step and repeat incorporated animated screens and digital RGB shadows activated by motion.
The step and repeat incorporated animated screens and digital RGB shadows activated by motion.
